PewDiePie Net Worth (Money & Salary)

What is PewDiePie’s Net Worth?

A Swedish video game commentator, streamer, and internet celebrity, PewDiePie boasts a net worth of $45 million. Historically, his channel has held the title of the most-subscribed channel on YouTube, and he has frequently been recognized as the highest-earning YouTuber globally. His channel primarily showcases videos of him playing various video games.

Typically, his videos consist of him playing the game while commenting on his experiences and reactions to what unfolds on screen. He affectionately refers to his supporters as the ‘Bro Army,’ composed of his ‘Bros,’ and ends each video with a signature ‘Brofist.’ Since launching his channel in 2009, the number of subscribers has skyrocketed. Additionally, PewDiePie delivered a talk at the Nonick Conference in 2012. In October 2012, OpenSlate deemed the PewDiePie channel as the top YouTube channel based on “SlateScore.” By April 2013, his channel had amassed 6 million subscribers, and he relocated to the UK in July 2013 to improve his internet connectivity.

Highest Paid YouTube Star

PewDiePie stands out not only for his impressive video views but also as one of the highest-paid figures on the platform. In 2013, CelebrityNetWorth reported that PewDiePie earned $12 million, making him the top-paid YouTube star that year. His earnings reached $14 million in 2014 and $9 million in 2015. The following years saw variations in his income, with $15 million in 2016, $12 million in 2017, and $15.5 million in 2018, followed by $13 million in 2019. Currently, he charges around $450,000 for a sponsored video.

When you compile his earnings, PewDiePie has surpassed $73 million in pre-tax income from his YouTube ventures since 2013. In a recent interview, he revealed that his net worth significantly exceeds $20 million.

Early Life

PewDiePie, born Felix Arvid Ulf Kjellberg in Gothenburg, Sweden, on October 24, 1989, is the son of Lotta Kristine Johanna and Ulf Christian Kjellberg. His father works as a corporate executive, while his mother is an award-winning Chief Information Officer. He has an older sister, Fanny. During high school, Felix often skipped classes to indulge in video gaming. He graduated from Göteborgs Högre Samskola and initially aimed to study Industrial Economics and Technology Management at Chalmers University of Technology. However, he lost interest in the curriculum and dropped out. Contrary to popular belief, he did not leave school to pursue a YouTube career. While academic pursuits did not capture his interest, his enthusiasm for Photoshop and video games remained strong. He even sold photoshopped images to save enough funds to acquire a computer.

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YouTube

PewDiePie, whose real name is Felix, entered the YouTube platform on December 19, 2006, initially under the name “Pewdie.” He chose the term “pew,” which imitates the sound of a laser. His content in the early days primarily featured gameplay of Call of Duty, interspersed with vlogs. After a period of forgetting or losing access to his original channel’s password, he created a new channel, PewDiePie, on April 29, 2010. This new channel showcased his gameplay of Call of Duty, Minecraft, and various horror/action games. Notably, he would post entertaining commentary alongside clips of his best kills in CoD and create “Let’s Plays” for Minecraft, where the focus was on gameplay.

Early Success

Eventually, PewDiePie started playing Amnesia, which for some reason resonated deeply with the wider YouTube community, resulting in a surge of subscribers. His channel ballooned, hitting 1 million subscribers by July 2012 and reaching 2 million in September 2012. Subsequently, he inked a representation deal with MCN Machinima, and in October 2012, switched to Maker Studios.

The Biggest YouTube Star On The Planet

During 2012 and 2013, PewDiePie’s channel was recognized as the fastest-growing channel on YouTube. In just 2013, his subscriptions skyrocketed from 3.5 million to 19 million, with a staggering increase of 1.037 new subscribers every second throughout the year. That same year, he amassed 1.3 billion video views, finishing as the most subscribed channel on the platform.

With the assistance of Maker Studios, he launched a PewDiePie iPhone app. At times, he voiced his unease with Maker Studio’s parent company, Disney, yet he ultimately established an online store and website to support the app, which experienced significant success.

In 2014, his channel saw an addition of 14 million subscribers and accrued 4.1 billion video views, greatly outpacing all other channels. By 2015, he maintained a monthly average of 300 million video views.

Return To Twitch

After signing an exclusive streaming deal with YouTube in May 2020, PewDiePie surprised many by returning to Twitch in March 2023, following a long period of inactivity on the channel. He introduced a novel concept dubbed PewDiePie Infinity, which broadcasts an endless loop of his previous streams and videos, playfully referring to it as an “infinite money glitch in real life.” Currently, he boasts 1.5 million followers on the platform.

Controversies

In February 2017, PewDiePie faced significant backlash when revealed that several of his YouTube Red show videos contained antisemitic content, resulting in the cancellation of his series. He has insisted that the videos were made in a sarcastic manner, meant to illustrate the extremes to which people will go for money, regardless of the inappropriateness of their actions. One notorious instance involved him paying two individuals $5 on Fiver to display a sign reading “Death to all Jews.” Furthermore, there has been a viral challenge encouraging individuals to shout “subscribe to PewDiePie” in public spaces, which ultimately caught on in a troubling way with at least two mass murderers.
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During their massacres or within their manifesto, perpetrators have mentioned “subscribe to PewDiePie.” However, PewDiePie has condemned the murderers and distanced himself from the meme.

Personal Life

In 2011, PewDiePie met Marzia Bisognin, who is Italian. They initially built an online friendship that blossomed into romance. By 2012, PewDiePie had set her up with a YouTube channel named CutiePieMarzia, where she showcased videos focused on fashion, beauty, movies, books, and makeup. This channel eventually became one of the top beauty channels on YouTube. Marzia retired from YouTube in 2018. After spending several years moving between Italy and Sweden, they finally settled in Brighton and Hove, England. They tied the knot in August 2019 and currently live a relatively private life in their small seaside town, accompanied by two pugs named Edgar and Maya. In February 2023, his wife shared the news that they were expecting a baby.

In 2019, the couple purchased a home in Japan, which was unfortunately robbed later that same year. Their relocation was further postponed due to Japan’s relocation regulations triggered by COVID-19. Ultimately, the couple moved into their Japanese home in May 2022, armed with a five-year business visa.