Logan Paul Net Worth (Money & Salary)

What is Logan Paul’s net worth?

Logan Paul, an American YouTuber, boxer, internet personality, and actor, currently has a net worth of $150 million. As of now, he boasts over 23.6 million followers on his YouTube platform. He has ranked among the highest-paid YouTubers globally at various points, earning an annual personal income of no less than $20 million. His Instagram following stands at 27 million, while TikTok counts 18 million followers.

Aside from his YouTube endeavors, he manages a highly successful merchandise enterprise known as Maverick Apparel, which achieved sales exceeding $40 million within just its first nine months of operation.

Since November 2018, he has also been the host of the Impaulsive podcast. In more recent times, Logan, alongside his brother Jake, has transitioned into the realm of professional boxing.

In 2023, Logan entered into a multi-year agreement with WWE, reportedly worth $15 million over three years, following a series of appearances throughout the years.

Prime Energy Drink

In recent years, the energy drink “Prime” has garnered attention in discussions surrounding Logan Paul’s net worth. For those who might not know, Logan, along with his boxing adversary KSI, has been promoting Prime since its launch in January 2022. According to unverified data from Prime, the drink supposedly brought in $565 million in revenue within the year spanning from December 2022 to December 2023.

Do Logan Paul and KSI own Prime? No, they act as promoters, although they hold equity in the brand. It’s widely thought that they each own either 20% or collectively possess 20% of the company. The remaining majority is held by an umbrella company based in Louisville known as Congo Brands, co-owned by Max Clemons and Trey Steiger.

If we consider that both Logan and KSI have a 20% stake in the brand, it is worth noting that Rockstar was sold to Pepsi for $3.8 billion in 2020 while generating $800 million in revenue. This means that Rockstar had a selling price approximately five times its revenue. Assuming Prime’s revenue is $600 million annually, one might speculate on the total value of the brand.

value is approximately $3 billion (5 times $600m). If Logan and KSI possess a 20% ownership stake in the brand, the value of their paper investments would be worth $600 million. Conversely, if their actual ownership amounts to a combined 20%, meaning 10% each, their respective stakes would amount to $300 million. Given that the exact details of their equity stakes remain unclear AND the brand’s revenue figures are not verified, everything discussed here is merely conjecture. Nevertheless, it’s reasonable to infer that both hold substantial stakes in a burgeoning enterprise.

Prime has assembled a variety of celebrity endorsers, such as quarterback Patric Mahomes, soccer player Erling Haaland, and MMA fighter Alexander Volkanovski. It’s likely that these celebrities were granted equity in return for their promotional support.

Early Life

Logan Alexander Paul entered the world on April 1, 1995, in Westlake, Ohio. He has a younger brother named Jake Paul, who is also a prominent figure in social media. At the age of ten, Logan began producing videos for YouTube through a channel he created called Zoosh.

During 2012, he earned recognition as an All-Star linebacker for Westlake High School’s football team. Additionally, he was a State Champion wrestler in high school and later pursued engineering studies at Ohio University. From 2013 to 2014, he grew from 900 followers across various social media platforms to 1.5 million, gaining particular fame on the now-defunct platform Vine. In 2014, he decided to drop out of college at Ohio University and relocate to Los Angeles.

Career

A video compilation of his work from Vine was created and posted to YouTube. Upon its release in April 2014, the video garnered over four million views within its first week. Subsequently, he amassed 4 million followers on Vine and received offers to produce paid content for brands such as HBO, Pepsi, Virgin Mobile, and others. By 2015, he was ranked as the 10th most influential personality on Vine, earning him substantial income through his short video creations. When Vine shut down, Logan shifted his content to YouTube.

As of now, Logan’s videos have racked up nearly six billion views. He boasts more than 23.6 million subscribers on YouTube, 26 million followers on Instagram, and 15 million fans on Facebook.

Suicide Forest Controversy

On December 31, 2017, Paul published a video on his YouTube channel that he had recorded in Aokigahara, located at the base of Mount Fuji in Japan, known colloquially as the suicide forest due to its association with numerous suicide cases. The video depicted a deceased individual hanging from a tree, receiving 6.3 million views within the first 24 hours of posting. This led to the creation of several online petitions calling for the removal of Paul’s channel from YouTube. Subsequently, he took down the video and posted a written apology on Twitter on January 1, 2018. On January 9, YouTube condemned Paul’s video via their Twitter account. The following day, they announced the removal of Paul’s channels from its premium ad program, Google Preferred, resulting in his termination from YouTube.

Following the Red series “Foursome,” Paul made a significant contribution of $1 million to suicide prevention organizations.

Other Controversies

In early February 2018, YouTube suspended all advertising on Paul’s channels citing a “pattern of behavior.” This included incidents where Paul participated in the “Tide Pod challenge,” a moment when he extracted a fish from his pond to, as he described it, “jokingly give it CPR,” and another instance of filming himself using a taser on two deceased rats. During this time, he did not earn any revenue from his page views. After two weeks, YouTube reinstated ads on his channel, but he remained on probation for 90 days, which rendered his channel and content ineligible for the trending tab on YouTube.

In January 2019, Paul made a statement during a podcast segment, “What is it, male-only March? … We’re gonna attempt to go gay for just one month.” This sparked considerable backlash as critics interpreted his comments to suggest that homosexuality is a choice.

KSI Boxing Matches

There is a well-known rivalry between Logan Paul and fellow YouTuber KSI. On August 25, 2018, they engaged in a pay-per-view boxing match billed as “the biggest internet event in history.” A rematch occurred on November 9, 2019, at the Staples Center in Los Angeles. Their initial fight attracted 2.25 million live viewers, consisting of 1 million pay-per-view purchases and an estimated 1.2 million illegal streams on Twitch. Ultimately, 1.3 million viewers paid for the fight through PPV, leading to approximately $13 million in revenue. It is believed that both Logan and KSI earned around $2 million each from the match before taxes when factoring in other income like merchandise. For the second matchup, they were each guaranteed a minimum payout of $900,000, and their total earnings from this event, aired by boxing company DAZN USA, probably exceeded $3 million each.

Personal Life

In the fall of 2015, Paul resided in a Hollywood apartment complex with roommates Mark Dohner and Evan Eckenrode, mingling with other social media celebrities such as Juanpa Zurita, Amanda Cerny, and Andrew Bachelor. Their close proximity allowed them to collaborate on content for their respective channels.

In the fall of 2017, Paul relocated to an estate in Encino.

Paul’s relationship with actress Chloe Bennet was confirmed in July 2018, though they had reportedly been dating for a year prior to this announcement. However, they ended their relationship in September of that same year.

It is noted that Paul is red-green colorblind.

In May 2020, Logan Paul revealed that he was in a relationship with model Josie Canseco, the daughter of baseball legend Jose Canseco. Come June 2020, he shared a video on his YouTube channel titled “I Bought My Girlfriend A Horse.” Following a minor argument, he sought to reconcile by purchasing a horse for Josie, who enjoys horseback riding. The content features them riding horses, with Paul informing her that both horses were gifts from him. He expressed: “100% yours. Even

“You can keep them if we break up.”

In 2022, Paul began his relationship with model Nina Agdal. The pair announced their engagement in July 2023.

Annual Earnings

Logan earned $12.5 million in 2016. His earnings came to $12 million in 2017. In 2018, he made $14.5 million, while 2019 saw his total earnings at $10 million. In 2021, he received $18 million in total.

From September 2022 to September 2023, Logan’s earnings reached $20 million.

Real Estate

Logan Paul resided in a mansion located in the Los Angeles suburb of Encino for several years:

In October 2017, he acquired the home for $6.55 million after it had been listed for $8.5 million several months prior. The mansion spans over 30,000 square feet and includes 14 rooms. Eventually, he sold the property for $7.4 million in April 2022, with Machine Gun Kelly being the buyer.

Currently, Logan has been living in Puerto Rico, where he rents a mansion valued at over $13 million in a private gated community within the Ritz-Carlton.

In 2019, Logan purchased an 80-acre estate named Fobes Ranch in the San Jacinto Mountains for $1 million, approximately two hours east of downtown Los Angeles. This property was once home to Timothy Leary, a Harvard professor who transitioned into an LSD producer during the 1960s. Leary inhabited the ranch while producing LSD alongside a group of surfers from Laguna Beach known as the “Brotherhood of Eternal Love.”

Floyd Mayweather Boxing Match

On June 6, 2021, Logan competed against Floyd Mayweather in a professional boxing match. Logan reportedly arranged a deal that guaranteed him a base salary of $250,000 along with 10% of the Pay Per View profits. For his participation, Mayweather was guaranteed a $10 million appearance fee plus 50% of the PPV profits.

Logan asserted that he would earn at least $20 million from the event, while Floyd estimated his earnings to exceed $50 million.

Ultimately, around 1 million people purchased the fight. As a result, Floyd’s earnings were approximately $35 million, whereas Logan’s came in at roughly $5.25 million.