KSI Net Worth (Money & Salary)

What Is KSI’s Net Worth?

Known simply as KSI, KSIOlajidebt is a prominent English YouTube personality, video game commentator, comedian, and rapper boasting an impressive net worth of $100 million. Ranking among the highest-paid internet personalities globally, KSI earned $25 million from September 2022 to September 2023. Currently, he operates three YouTube channels—“KSI,” “JJ Olatunji,” and “KSIClips”—which collectively have generated over 8.6 billion views. His primary channel has 24.1 million subscribers. Additionally, KSI is a former member of the Sidemen, a YouTube group that runs four channels: “Sidemen,” “MoreSidemen,” “SidemenReacts,” and “SidemenShorts.”

The name KSIOlajidebt is derived from the gaming community term “KSI,” combined with his real name, Olajide, and BT for British Telecom. KSI primarily play and provides commentary on FIFA games, including instances where he has played FIFA with Alex Oxlade-Chamberlain, an Arsenal and England midfielder. As a musician, he achieved success with his single “Lamborghini” (featuring P Money) in 2015, which peaked at #7 on the UK R&B chart and #30 on the UK Singles Chart. He has also released studio albums such as “Dissimulation” (2020) and “All Over the Place” (2021), along with collaborations on singles with artists like BlacknWhite, Sway, and Yogi. In 2015, KSI authored the book “KSI: I Am a Bellend,” which was retitled “I Am a Tool: How to Be a YouTube Kingpin and Dominate the Internet” for its U.S. release.

The infamous feud between KSI and Logan Paul led to a historic pay-per-view boxing match on August 25, 2018, promoted as “the biggest internet event in history.” This initial fight concluded in a draw, followed by a rematch on November 9, 2019, at Los Angeles’ Staples Center. The first fight garnered 2.25 million live viewers, with 1 million tuning in via pay-per-view and an additional estimated 1.2 million watching through unauthorized Twitch streams. Ultimately, 1.3 million purchases of the fight generated around $13 million in revenue. Both KSI and Logan likely earned about $2 million each from the event before taxes, accounting for merchandise earnings as well. For the follow-up match, both fighters were guaranteed at least $900,000, with total earnings for the rematch, aired by boxing promoter DAZN USA, likely surpassing $3 million each. KSI had previously faced another YouTuber, Joe Weller, in a match where he won via technical knockout in the third round, accumulating 1.6 million live views on YouTube, and reaching 21 million views within 24 hours.

Prime Energy Drink

The energy drink “Prime” has recently become a significant point of contention regarding KSI’s net worth. For those unfamiliar, Logan Paul and KSI have been promoting Prime since its launch in January 2022. Unverified reports suggest that from December 2022 to December 2023, the drink has brought in $565 million in revenue.

Do Logan Paul and KSI own Prime? No. While they serve as promoters, they do hold equity in the brand. It is widely assumed that they either both possess 20% ownership or share a combined 20%. The remaining majority stake is held by Congo Brands, an umbrella company based in Louisville, co-owned by Max Clemons and Trey Steiger.

If we assume that each of them owns 20% of Prime, a comparison to Rockstar’s sale to Pepsi for $3.8 billion in 2020—during which Rockstar was generating $800 million in revenue—suggests Rockstar sold for about 5 times its revenue. If Prime indeed generates $600 million annually, it can be inferred that the brand’s overall valuation stands near $3 billion (5 times $600m). Therefore, should Logan and KSI each own 20% of the brand, their theoretical stakes would amount to $600 million.

If they indeed possess a total of 20%, meaning 10% each, it would equate to $300 million for each. Given that their precise equity holdings remain undisclosed and the revenue figures of the brand are unsubstantiated, everything mentioned here is mere speculation. Nevertheless, it can be reasonably inferred that both hold significant stakes in a flourishing business.

Prime has secured a number of celebrity endorsements, featuring notable figures such as quarterback Patrick Mahomes, soccer sensation Erling Haaland, and MMA champion Alexander Volkanovski. One can likely assume that these celebrities were granted equity in return for their endorsement.

Early Life

Born Olajide Olayinka Williams Olatunji on June 19, 1993, in Watford, Hertfordshire, England, KSIOlajidebt hails from a diverse background. His mother, Yinka, is of London origin, while his father, Jide, comes from Nigeria. KSI’s younger brother, Deji, is also engaged in YouTube creation; in 2015, KSI was recognized as the #1 influencer in Tubular Labs’ rankings of “UK’s Most Influential YouTube Creators,” with Deji following closely at #2. He completed his education at Berkhamsted School, where he met Simon Minter, who would subsequently become a fellow Sidemen member. In 2018, Deji published a video exposing KSI’s financial details, provoking KSI to publicly voice his disappointment towards his family, stating, “Don’t you f**king dare put my information out on blast like that. I keep that shit private. Mom, dad, I’m disappointed.”

YouTube Career

KSI launched his inaugural YouTube channel, under the username “JideJunior,” in 2008, and established the “KSIOlajideBT” account in July 2009. After he began to generate a consistent income from his FIFA gaming commentary videos, he made the decision to leave sixth-form college. Subsequently, KSI expanded his content to include vlogs and a broader range of games, achieving one million subscribers by 2012. He partnered with Polaris, a sub-network of Maker Studios, in 2013, and in October of that same year, he became a member of the Sidemen, a British YouTube collective known for their sketch-comedy videos, challenges, and gaming commentary. In August 2017, KSI declared that he had departed from the Sidemen and proceeded to publish diss tracks aimed at his former collaborators.

Music Career

In May 2020, KSI released his debut album titled “Dissimulation,” which achieved #1 on the Irish Albums Chart and #2 on the UK Albums Chart. This Gold-certified album included hit singles such as “Down Like That” (featuring Rick Ross, Lil Baby, and S-X), “Wake Up Call” (featuring Trippie Redd), “Poppin” (featuring Lil Pump and Smokepurpp), “Houdini” (featuring Swarmz and Tion Wayne), and “Killa Killa” (featuring Aiyana-Lee). His subsequent album, “All Over the Place,” released in 2021, topped the UK Albums Chart and featured the Gold-certified singles “Really Love” (featuring Craig David and Digital Farm Animals) and “Don’t Play” (with Anne-Marie and Digital Farm Animals). KSI has also put out several EPs, including “Keep Up” (2016), “Jump Around” (2016), “Space” (2017), and “Disstracktions” (2017).

In 2021, the studio album “All Over The Place” was released by him.

Personal Life

KSI is heavily involved in charity endeavors and has taken part in several charity television programs including “Comic Relief,” “Stand Up To Cancer,” “Children in Need,” and “Sport Relief.” In 2015, he contributed $10,000 to an online charity stream organized by YouTuber Castro1021, and he participated in a Race Against Slime event to help raise funds for SpecialEffect, a UK organization that aims to bring enjoyment and inclusion to individuals with physical disabilities by facilitating their ability to play video games. Between 2016 and 2018, KSI and his fellow Sidemen organized three charity football matches, which garnered nearly £400,000 for organizations such as Childline, the Saint’s Foundation, and the Charlton Athletic Community Trust. Additionally, in 2020, he donated $60,000 to the Black Lives Matter Global Network Foundation and various charities supporting black lives, alongside contributing clothing to the Seaview Project. That same year, he joined “The Independent’s” Help the Hungry initiative and the “Evening Standard’s” Food for London Now campaign, and also lent his voice to the charity single “Stop Crying Your Heart Out” for Children in Need. During BBC Radio 1’s “Lol-a-thon” in 2021, he made a donation of £10,000 to Comic Relief.

KSI supports the Arsenal F.C. football club and has made appearances on AFTV, a channel dedicated to Arsenal fans. In 2012, he faced accusations of sexually harassing women at a Eurogamer event and for sexually assaulting spokesmodel Brandy Brewer. Although Brewer later tweeted, “I consented to the motorboat it’s called comedy……relax,” he was still banned from future Eurogamer events.

Awards and Nominations

KSI received a Diamond Creator Award/YouTube Creator Reward at the YouTube Creator Awards in 2016, and he was named Vlogger of the Year by the NME Awards. In 2020, he secured an Amazon Music UK award for Best Song for “Lighter,” which also earned him a nomination for Best British Single at the BRIT Awards. He has garnered three nominations for the Shorty Award: Best in Gaming in 2012, YouTuber of the Year in 2017, and Best YouTube Ensemble (with the Sidemen) in 2019. “Sidemen: The Book” was nominated for a British Book Award for Non-Fiction: Lifestyle Book of the Year in 2017, along with him receiving a nomination for Best British Vlogger at BBC Radio 1’s Teen Choice Awards that same year. Further nominations have come from the Global Awards (Social Media Superstar, 2018), MTV Awards (Hottest Summer Superstar, 2020), MOBO Awards (Best Media Personality, 2020), and TMTV Awards (Hottest Summer Superstar, 2021). In 2022, he was named “Personality of the Year” at the Rated Awards.

Real Estate

According to a 2020 interview with “Men’s Health,” KSI claimed to own over ten homes across England, with the total value of these properties exceeding £10 million. In December 2021, he relocated from a flat shared with a friend and acquired a house in London for £10 million.