JoJo Siwa Net Worth (Money & Salary)

What Is JoJo Siwa’s Net Worth?

American dancer, singer, actress, model, and reality television personality JoJo Siwa boasts a net worth of $20 million. Her journey to fame began with her participation in “Abby’s Ultimate Dance Competition,” followed by her appearance on “Dance Moms.” While reality TV undoubtedly played a role in her rise to fame, JoJo truly made her mark on YouTube, where numerous videos have garnered hundreds of millions of views, and she has attracted nearly 12 million subscribers. She has been recognized as one of the most influential individuals globally.

Early Life

Born Joelle Joanie Siwa on May 19, 2003, in Omaha, Nebraska, her breakthrough came from popular music videos like “Boomerang” and “I Can Make U Dance” on YouTube. Following a successful 2018 tour that spanned 52 cities across the United States and Canada, JoJo secured performances in sold-out arenas, which later extended to include cities in the UK and Australia.

JoJo Siwa Hair Bow Sales

Many fans speculate that JoJo’s net worth is likely higher than the estimated figure, as she is said to have sold 40 million hair bows. Although this figure lacks independent verification or coverage in business publications, it is clear that she is making significant earnings from product sales. Even if the reported 40 million bows sold is accurate, it doesn’t automatically imply that JoJo has amassed “hundreds of millions” of dollars from these sales.

Typically, celebrity product lines arrange for the star to receive payment only after achieving certain sales thresholds, subsequent to recouping production and marketing costs. Should JoJo’s sales of 40 million hair bows be accurate, it suggests that such sales milestones have been reached and exceeded, indicating that she indeed earns a portion of the profits.

By applying the average industry cost of goods sold at $9 per bow, we conservatively estimate a net profit of $2.5 on each sale. Drawing from other celebrity endorsement deals, it is likely that JoJo would receive around 20% of the profits post-cost recovery. That amounts to $0.54 before taxes for every bow sold. If JoJo indeed sold 40 million bows, she would need to sell 10 million bows just to recover initial expenses. Consequently, her total earnings would sit at around $16 million before taxes, translating to approximately $8 million after taxes.

The calculations suggest that JoJo is indeed raking in a considerable amount from her product sales alone. It’s essential to note that any net worth figure presented on our platform is post-tax. Therefore, for an individual to report a net worth of $14 million, their pre-tax earnings would have to be in the range of $25-30 million, accounting for various expenses. If JoJo continues to maintain her current level of fame, we can certainly anticipate a future net worth of $50-100 million for her.

Filmography

Throughout her career, JoJo Siwa has been featured in several television programs, particularly on Nickelodeon, including titles such as “Ultimate Halloween Costume Party,” “Not-So-Valentine Special,” and “Ultimate Halloween Haunted House.” Additional significant appearances include roles in “School of Rock,” “SpongeBob SquarePants,” “Keeping Up with the Kardashians,” “The Substitute,” “The Masked Singer,” “Celebrity Family Feud,”

“So You Think You Can Dance,” “Dancing with the Stars,” “High School Musical: The Musical: The Series,” and “America’s Got Talent.”

Additionally, Siwa has contributed to films such as “The J Team” and “The Angry Birds Movie 2.”

Over the years, Siwa has received numerous nominations and has been awarded titles including “Favorite Viral Music Artist,” “Favorite Musical YouTube Creator,” and “Favorite Social Music Star” at the Nickelodeon Kids’ Choice Awards.

Real Estate

In February 2020, JoJo made a $3.5 million purchase of a residence located in Tarzana, California, a suburb of LA. At just 16 years old, her financial resources were considerably greater than what most individuals earn throughout their lifetime. She showcased the new home on her YouTube channel, providing her dedicated followers with an exclusive tour.

The Mediterranean-style home spans 6,000 square feet and provides ample room for JoJo’s entire family. The residence boasts luxurious marble floors, cozy fireplaces, a chef’s kitchen, elegant French doors, and various other indoor amenities, ensuring a comfortable living environment for the YouTuber for many years ahead. Outside, one can find a swimming pool and a sports court.

Personal Life

Between August and November 2020, Siwa dated TikTok star Mark Bontempo. In January 2021, she publicly came out as part of the LGBTQ+ community via social media. Later that month, JoJo disclosed that she was in a relationship with her best friend, Kylie Prew. Following a breakup in late 2021, the pair rekindled their romance in May 2022. However, Siwa and Prew broke up again in June 2022, and by August, JoJo initiated a relationship with social media influencer Avery Cyrus. It was announced that Siwa and Cyrus had separated in December 2022.